Brand builder, partnership creator & other cool things.

“I am passionate about strategic marketing and brand-building. From start-ups to multi-national corporations, I am proud to create value with, and for, some of the world’s best-loved brands.”

Sarah Powell-Abrams Headshot

Expertise in…

  • Marketing strategy

  • Brand creation and development

  • Integrated marketing

  • Creative direction

  • Partnerships

  • PR

  • Licensing

  • Agency management

    (Design / Brand / Ad / PPC / Social / Digital / Research / PR / Media / Experiential / Email)

  • Contract and deal development

  • Change & process management

  • Stakeholder management

Things I’m proud of

(the big, the small & the fun)…

  • Lost Property, Curio by Hilton Launch

    Lost Property, Curio by Hilton Launch

  • Under Armour x University of Toronto, Varsity Blues

    Under Armour x Varsity Blues Partnership

  • Harrogate Spa Brand Refresh

    Harrogate Spa Brand Refresh

  • Barbie 50th Anniversary Licensing & PR

  • H&M and WWF sustainability collaboration

    H&M x WWF Strategic Partnership

  • Elmbank Hotel Rebrand

    Elmbank Hotel Rebrand

  • telus wwf partnership

    WWF x Telus Cause Marketing Partnership

  • TMNT Nickelodeon mac n cheese

    TMNT x Kraft Licensing Partnership

  • Slow Factory WWF silk scarf limited edition range

    Slow Factory x WWF Licensing & Cause Marketing Partnership

  • Daddy Pig Brand Launch

    Daddy Pig Brand Launch

  • Wall Street Journal x iwonder documentary screening

    Wall Street Journal x iwonder Partnership

  • Accordion Apparel x Leukaemia Care

    Accordion Apparel x Leukaemia Care Product Development

  • Peppa Pig x Zoggs Licensing Partnership

    Peppa Pig x Zoggs Licensing Partnership

  • Glentanar Brasserie + Bar - Rebrand and Launch

Learn More