Lead Central Marketing Team (remote and in-person).

Rebuilt marketing strategy and budget for central and 30+ hotel, f&b and spa venues (economy to luxury, unbranded and branded and including Marriott, Hilton, IHG brands)

Oversee venue launches, brand creation, rebranding projects and campaigns.

Agency sourcing and oversight (digital, PPC, email, social, brand, PR, and creative)

26% direct revenue growth YoY

Led marketing, sponsorship partnerships and campaign strategy and execution.

Tripled department revenue through securing 6 and 7-figure partnerships.

Led, negotiated, and implemented Canada’s largest University sport partnership with Under Armour and Canada’s largest University digital advertising partnership with Rogers.

Led marketing partnerships.

Managed development and growth of international marketing partnership programs and products.

Contract development and business affairs advisor.

Created and delivered integrated campaigns.

Led brand marketing partnership initiatives including strategy development, campaign management, business development, and budget management.

Canadian lead across international marketing partnerships including P&G, H&M and Apple.

Achieved departmental revenue growth of 40% during a year of 3.2% overall organizational growth.

Won ‘Most Valuable Sponsorship Property' (Ipsos, 2015).

Licensing and brand partnership development.

Partnership marketing campaign development including retailer marketing.

Brought in over 7-figures in incremental value in first three months in the role.

Category management.

Brand development and sub-brand creation.

Marketing campaign development including retailer marketing.

Brought in incremental 8- figure value.

One-half of the domestic licensing team, responsible for the No.1 preschool property in the UK (Licensing Awards, 2012-15).

Accounts Assistant & Social Media Executive - Ben & Jerrys, Saban, VW Commercial, Tesco, Remy Martin.

Barbie 50th anniversary project and partnership assistant including Universal, Melissa Dream Plastic and Topshop.

Globally recognised trend research and presentation creator.

Barbieagirlthing.com licensing content lead.

Tradeshow & corporate event research and management.